VINtv™ is an AI-powered automatic video marketing platform tailored to your unique inventory.
With access to your inventory feed, the AI-powered platform will automatically:
- Populate high-definition video ads based on VIN-specific details
- Generate VIN-specific voice narration
- Identify shoppers exploring similar units in your area
- Flag when shoppers show legitimate purchase intent
- Serve your ads on the most effective video platform for shopper conversion
Your video ad, automatically generated
- A 7 second ad is automatically generated for each of your campaign vehicles
- AI generated voiceover hits all of the VIN details
- Year, make, model, and pricing is clearly displayed
- Dealership contact information and dealer logo included
- Performance-driven CTA and one click to the VDP
A car unseen is a car unsold
Today’s shopper does a third of their auto research via smartphone, and over 75% of shoppers are influenced by the presence of video. Dealers cannot fully reach today’s consumer without tapping into the mobile video market.
- + MORE
Meet shoppers wherever they are
VINtv is powered by the Lotlinx Data Network which tracks over 3 million active websites, including major listing sites, news outlets, social channels, and you and your competitor’s inventory and pricing. If someone is shopping, we know about it.
When a shopper shows legitimate purchase intent for your inventory, Lotlinx artificial intelligence will serve your VINtv advertisements wherever they consume video media.
Our AI-powered engine will auto-populate video advertisements based on a specific VIN’s make, model, pricing, and incentives. All advertisements will direct to your customized Vehicle Details Page (VDP) for a turnkey buying experience.
Your campaigns, your way
Work with a dedicated strategist to build campaigns specified to your sales needs.
Allow the AI to automatically identify your most challenged inventory with the greatest opportunity to improve volume and gross.
Set your sales goal and business objective and VINtv will automatically execute your optimal inventory strategy.
VIN-level™ targeting matches your audience all the way to your lot and your VIN.
- 70mm+Total ShoppersNationwide
In the average month, more than 70 million Americans engage in online automotive shopping behavior. The challenge is to determine which of those are actually “in-market” buyers.
- 22.2mmLast GenerationCookie-Based Targeting Platforms
Other platforms use third party cookies and “behavioral” data in an attempt to refine their target audience to “in-market” consumers. Suffice to say, it’s not an exact science. Especially when you consider the fact that in any given month, only 4 million cars are sold.
- 4.5mm /moLotlinxVIN-level™ targeting
Unlike last generation platforms, Lotlinx starts lower on the audience funnel and only considers shoppers who are realistic in-market buyers. But we don't stop there — we cut the funnel even further to deliver only the highest quality traffic to our dealers' VDPs.
Lotlinx AI technology refines target audience in three proprietary steps.
Step 1: VIN-level targeting
Lotlinx starts lower on the audience funnel than "last generation" behavioral targeting ad-tech, matching your audience all the way down to your lot and your VIN rather than to a broad behavioural segment.
Step 2: True Model Intent
Using machine learning and billions of real time signals tracked over each buyer's journey, Lotlinx AI determines true intent to purchase at the Condition/Make/Model level. Buyers take many actions on the way to a purchase, considering +6 models on average. Lotlinx technology sorts through the noise of single-event signals to determine the actual vehicle a buyer will purchase. This is the significant advantage of VIN-level™ targeting.
Step 3: Purchase Influence Moment
The last, and game-changing, step is proximity to purchase. Lotlinx proprietary AI determines when a consumer is ready to commence the buying process and shop specific in-stock inventory. Your ads are only presented to the right buyer at the right time.
AI = ROI
Lotlinx VIN-level™ targeting is at least 20X more precise than even the best “last generation” behavioral targeting ad-tech. This is why we deliver 5X more engagements and 15X lower CPM.
Bottom line: better technology delivers better gross margins.
Waste not, want not!
| Metric | Linear TV | Other OTT | VINtv |
|---|---|---|---|
| VINs supported | na | na | 50 |
| CTR | .015-.025 | .25-.50 | 1.1 - 1.8% |
| Shopping sessions | 325 - 650 | 500 - 1,000 | 500 - 520 |
| CPC | $134 - $268 | $16.40 - $32.80 | $7.20 - $7.50 |
| Total cost | $87,095 | $16,400 | $3,750 |
Yours for just $75 per VIN
Kickstart your first VINtv campaign with 30 of your most need-to-sell VINs or a minimum spend of $2,250.