Driving the Future of Automotive, One VIN at a Time
Since day one, we've been transforming inventory management with AI-powered precision — giving dealers the control, clarity, and results they deserve.
The Future We See
We envision dealers in full control of their inventory — using data and AI not just to keep pace with the market, but to stay ahead of it. We see a future where technology doesn't replace experience, but strengthens it.
The Work We Do
We give dealers the edge in every vehicle transaction. Our VIN-level data and machine learning help eliminate wasted spend, move inventory faster and protect margins.
The Difference We Make
We're not just another platform. We're your partner. With Lotlinx, you gain clarity, confidence and control, so every decision — from pricing to merchandising — drives stronger results.
Built on Data to Put Dealers Back in Control
Lotlinx started with a simple truth: Dealers deserved more control over their inventory — and their success.
Our founders Len Short, Robert Vucic and Jason Knight brought decades of automotive experience together, along with a clear view of the industry's blind spot. Dealers didn't have the visibility to know which cars were at risk and why, or the tools to do anything about it.
So, they built what was missing: a platform that puts dealers back in control.
Leveraging the industry's most robust dataset and machine learning, Lotlinx pioneered the first VIN-level approach to inventory management — helping dealers spot risk early, understand what's holding cars back and take action to drive faster, more profitable sales.
That was 2012 — long before AI became the buzzword it is today. Even back then, our founders knew what others didn't: it all comes down to the data. The data is the differentiator.
Len was talking about predictive modeling and VIN-level optimization before the industry even had a name for it. Some thought he was crazy. The world wasn't ready for it yet, but he was.
And Lotlinx led the way.
More than a decade later, that same data-first philosophy powers the industry's most advanced VIN Performance platform — one that continues to evolve, putting data and decision-making back where they belong: in the hands of dealers.
Today, Lotlinx partners with thousands of dealers nationwide, including hundreds of rooftops across the country's top auto groups, as well as OEMs, co-ops and resellers.
What hasn't changed is our belief that technology should never replace people; it should empower them. Our data and tools are built to support the humans doing the real work: at the desk, on the lot and in the showroom.
And we're just getting started.