LotLinx Inc. © 2022
20 Grove St. Peterborough NH
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“With traditional third party marketing sources, you’re waiting on the consumer to go find you. LotLinx is unique, it allows you to get your vehicle in front of the consumer at just the right time. They’re hunting the consumers for you. If I have a specific car, LotLinx is able to know when that consumer is low-funnel, when they’re in-market, and they’re able to get the ad in front of them at just the right time.
It was the VIN-specific aspect of LotLinx that caused me to utilize it more. I’ve always had a problem with my third party sources because there’s so much overlap. And they each try to tell you that they’re the ones responsible for getting that consumer back to your website. With LotLinx I actually know, because it’s VIN-specific and I can count on those VDP views coming directly from LotLinx and not have overlap with one of the bigger third parties.
I can certainly see a future for us where we drop all other third party sources and just use LotLinx.” – Jeremy Wiggains, Vanguard Kia of Arlington
“The biggest change for me is the ability to target people at the right time and the ability to know which VINs are in high demand and which VINs are not. I can also go out and buy specific models based on those VINs because the demand is higher in our area for that model of car. That’s unique.
Before, you bought off a bucket that sold. So you’d have a midsize SUV and you’re out buying those, or you’d go off the perception that your used car department had that specific makes or models are selling. With LotLinx, you know exactly what VINs are selling and what VINs are the best to go buy to restock your used cars.” – Jeremy Wiggains
“With LotLinx, we pretty much know what our fast turn cars are and so we like to use LotLinx for two different things: one, to help us with our aged cars and also, for the more popular cars we can put out there faster. And we’re a volume store so it’s definitely helped me with my volume.
I used to stock 50/50 between my make and other makes, and I’ve actually flipped it now to about 40% Mazda, 60% other brands because I’m able to market those a lot easier.” – Allen Glover
“The main problem we had was turning inventory and turning the right inventory. Without the right cars, they didn’t turn as fast. LotLinx helped us achieve our goal of turning inventory a lot quicker.
By using LotLinx, we’ve been able to identify what vehicles work in our market and what vehicles don’t. And in a very heavy truck market, having the right inventory to turn fast has made our lives a lot easier.” – Timothy Fricke
“Because of LotLinx, I’m not scared of any used cars. I know regardless of what make/model I get, they’re going to take that VIN and, with predictive analytics, they’re going to know who is looking for that car and get it in front of them at just the right time.
LotLinx is extremely effective with pre-owned cars because of the unique VINs associated with each car on the pre-owned side. I think they really offer an ability to continue selling cars and to count on used car profitability by targeting people at just the right time.” – Jeremy Wiggains
“We started with LotLinx in a used vehicle campaign because we weren’t turning our inventory fast enough, and since doing that we’ve increased our turn drastically. Other than making us more profitable, we’ve become more efficient because we’re not stocking cars that we have no business stocking anymore.” – Timothy Fricke
“I put less work in with LotLinx than I do with most of my vendors as far as accountability. I do two calls per month with my strategist, and every Monday I get a report, so I know where I’m at with LotLinx at all times.
It’s been able to help me dial in my spend and get rid of other third party vendors I didn’t really think were providing the service I was paying for.” – Allen Glover
“I only stick with stuff that works and I’m able to see the results. I get monthly reports from my account manager at LotLinx that show me the number of VDPs delivered, the sell through rate, and that, along with the cost, makes lotlinx a no-brainer.” – Jeremy Wiggains
“LotLinx drives traffic directly to our website. While we are in a rural area, we are still in a pretty densely populated market. There are a lot of really big dealerships. When I’m competing with them on the same screen, I don’t get to hold the customer captive and sell them my car, whether it’s the car they searched or another one.” – Timothy Fricke
“I’m a guy that appreciates data. I need leads in the door, and that’s what LotLinx does for me. Conversion rate with LotLinx is 3x what it is with your traditional third party vendor.” – Jeremy Wiggains
“The /AI/ is a revolutionary way to market. I don’t have to go in on a weekly basis as cars sell and look for spotlight ads. The /AI/ automatically changes to the next VIN that needs to be moved.” – Jeremy Wiggains
“What LotLinx has allowed us to do is cut some third party vendors that we couldn’t always prove were helping us run a profitable sales department.” – Timothy Fricke