VIN Intelligence That Puts You in Control
Most dealers have broad visibility into their inventory performance. VIN Manager allows dealers to dive deeper, giving them full visibility at the VIN level, across all channels, so they can spot risk early and act fast.
It taps into Lotlinx’s robust dataset of VIN and shopper data combined with a dealer’s live data feed, and brings that data to life with real-time visual insights that make it easy to see what’s working, what’s not and what to do next.
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What VIN Manager Delivers
Inventory Performance
Spot risk early. Act with precision.
VIN Manager uses Lotlinx’s powerful VIN and shopper dataset to flag vehicles at risk. It visualizes what’s holding them back — price, merchandising, demand — so you can fix the issue fast.
Market Insights
Know your position. Find your edge.
VIN Manager delivers competitive insights that show how you stack up on key performance metrics. It also maps shopper demand, helping you find new opportunities and refine your targeting strategy for greater impact.
Marketing Channel Optimization
Find the gaps. Optimize your spend.
VIN Manager ensures every vehicle gets the online attention it needs. It reveals where your strategy is overextended or underperforming, so you can reallocate budget and drive more efficient results.
Lotlinx Campaign Performance
Track real impact. Know what’s working.
VIN Manager gives Lotlinx campaign clients a clear view of performance — making it easy to see how your campaigns are driving key outcomes like conversion, days to sale, sales and gross profit.
Features You Won’t Find Anywhere Else
VIN Manager stands apart because of what’s under the hood.
VIN-Level Precision
Unlike most tools that report by model, VIN Manager analyzes each VIN individually, giving you unmatched clarity into vehicle performance, exposure and risk.
Exclusive Shopper Intelligence
VIN Manager tracks in-market shopper demand at the VIN level — including net new website visitors — and connects it directly to inventory movement.
Cross-Channel Campaign Tracking
VIN Manager shows full campaign activity across all channels. For Lotlinx campaigns, it ties spend directly to engagement, sales, days-to-sale and gross profit.
VIN View Optimizer (VVO)
VVO shows real-time VDP views for every VIN across all channels — flagging over- and under-exposed vehicles so you can rebalance spend and boost efficiency.
LotGPT Built In
Get unlimited access to our automotive AI assistant — right inside VIN Manager. Ask anything about your data and get instant answers, insights and guidance.
Interactive Traffic Maps
See where the shoppers are — and how much of the market you’re capturing. Spot demand, surface gaps, and turn missed opportunities into sales.
Custom Competitor Benchmarking
Define your own new and used competitors and benchmark against them to see exactly where you stand in your market.
Actionable Data and Guidance
VIN Manager doesn’t just show you performance; it explains what’s driving it and what to do next, so you can take action right away.
Get the visibility other tools can’t deliver.
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