Len Short on the 30-Day Window: Smarter Inventory and Ad Spend

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In this episode of the Auto Remarketing Podcast, Lotlinx Chairman and CEO Len Short discusses why car dealers’ resilience matters more than ever as inventory levels rise and website pageviews soften. Short shares his perspective on how dealers can respond to today’s market by identifying at-risk vehicles early, monitoring shopper engagement, and taking action within the critical first 30 days.

Short also explains why pricing is only part of the equation and how dealerships can get more from their advertising budgets by directing spend toward the vehicles that need attention most. From improving vehicle visibility to reducing unnecessary markdowns and protecting gross, Short outlines practical ways dealers can sharpen their approach to inventory management and make every advertising dollar work harder.

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