While LotLinx headquarters are located in the heart of the Chicago Loop, our Canadian roots run deep. In fact, our AI capabilities – the number one in the automotive industry – were born in our Ontario and Winnipeg offices. That’s…
It sounds completely logical: more data leads to smarter marketing decisions. But – of course – it’s not that simple. More isn’t always better. Volume isn’t the key to making choices that make the most of your budget. Instead, it’s…
The CEO of Krush Digital shares his insights. Dave Harmer, CEO of Krush Digital, understands the positive impact LotLinx can have on a dealer’s digital strategy. Because he sees it first-hand, every day. As Dave explains in this short video,…
The 7 types of VINs every dealer knows. Optimizing the distribution of VDP views leads to increased sales and larger margins. That’s why we developed the LotLinx VIN View Optimizer. This innovative tool enables dealers to analyze inventory and traffic…
Every experienced auto salesperson knows, the success or collapse of a sale typically comes down to a single moment. And, as this article from AutoRemarketing explains, today that moment usually happens online. Thanks to the internet, car shoppers now come…
Mattias Ulbrich, CIO of Audi, recently sat down with McKinsey & Co. to discuss the digitization of the auto manufacturing industry. Ulbrich was named the 2016 European CIO of the Year, and his impressive background includes experience in engineering and…
The research is in, and the conclusions are vital for dealers. Cars that receive 30 VDP views within 30 days sell more quickly than vehicles that don’t receive that many views. As a new article from AutoRemarketing highlights, our recent…
Most digital automotive marketers know that VDP views are a vital driver of sales. And, to be more precise, most industry experts agree that a VIN requires 30 views to sell. But over what time period should those views occur?…
You may already know that VIN specific marketing can be a powerful tool for moving specific cars off your lot. But have you ever considered employing multiple, distinct strategies to meet multiple goals? Many dealerships are having impressive success with…
When it comes to pricing, successful dealers all know one thing for sure: set-it-and-forget-it isn’t the path to profits. But how do you know when it’s time to change a used vehicle price? This article from vAuto details three crucial…
