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Posts Tagged: VVO

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  • Posts Tag: VVO

LotLinx Blog

We’re Bringing the Industry’s #1 Automotive AI to Canadian Dealers

While LotLinx headquarters are located in the heart of the Chicago Loop, our Canadian roots run deep. In fact, our AI capabilities – the number one in the automotive industry – were born in our Ontario and Winnipeg offices. That’s…

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LotLinx Blog

Mountains of Data Don’t Necessarily Mean Better Decisions.

It sounds completely logical: more data leads to smarter marketing decisions. But – of course – it’s not that simple. More isn’t always better. Volume isn’t the key to making choices that make the most of your budget. Instead, it’s…

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LotLinx Blog

When it comes to digital strategy, Dave Harmer knows what works for dealers.

The CEO of Krush Digital shares his insights. Dave Harmer, CEO of Krush Digital, understands the positive impact LotLinx can have on a dealer’s digital strategy. Because he sees it first-hand, every day. As Dave explains in this short video,…

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LotLinx Blog

Orphans and Budget Busters and Spotlight Stealers, Oh My!

The 7 types of VINs every dealer knows. Optimizing the distribution of VDP views leads to increased sales and larger margins. That’s why we developed the LotLinx VIN View Optimizer. This innovative tool enables dealers to analyze inventory and traffic…

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LotLinx Blog

Today, the moment that makes the sale is happening before the customer even...

Every experienced auto salesperson knows, the success or collapse of a sale typically comes down to a single moment. And, as this article from AutoRemarketing explains, today that moment usually happens online. Thanks to the internet, car shoppers now come…

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LotLinx Blog

Making technology work for the entire organization: The digitization of...

Mattias Ulbrich, CIO of Audi, recently sat down with McKinsey & Co. to discuss the digitization of the auto manufacturing industry. Ulbrich was named the 2016 European CIO of the Year, and his impressive background includes experience in engineering and…

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LotLinx Blog

When it comes to selling cars on time, it turns out there really is a magic...

The research is in, and the conclusions are vital for dealers. Cars that receive 30 VDP views within 30 days sell more quickly than vehicles that don’t receive that many views. As a new article from AutoRemarketing highlights, our recent…

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LotLinx Blog

Shining A Light On Wasted Ad Spend.

Most digital automotive marketers know that VDP views are a vital driver of sales. And, to be more precise, most industry experts agree that a VIN requires 30 views to sell. But over what time period should those views occur?…

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LotLinx Blog

Create a unique, VIN specific strategy to meet each of your goals.

You may already know that VIN specific marketing can be a powerful tool for moving specific cars off your lot. But have you ever considered employing multiple, distinct strategies to meet multiple goals? Many dealerships are having impressive success with…

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LotLinx Blog

Three keys to pricing decisions that move used vehicle inventory.

When it comes to pricing, successful dealers all know one thing for sure: set-it-and-forget-it isn’t the path to profits. But how do you know when it’s time to change a used vehicle price? This article from vAuto details three crucial…

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