Automotive Digital Marketing Best Practices

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    actionable insights into DIGITAL methodologies and practices that can make a difference in your business.

Infographics

More of a visual person? View our data-rich, insightful infographics.


Playbook

Playbooks & Whitepapers

Check out our digital playbooks and whitepapers for maximizing car sales and eliminating ad waste.

LotLinx Playbook

Metrics that matter.

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Bots explained

Some bots are good. Others inflate website traffic. Find out everything you need to know about bots and what LotLinx is doing to protect you from them.

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Bounce rate

Bounce rate allows dealers to determine if their website is encouraging visitors to explore successive pages on the site. But bounce rate can sometimes be a misleading metric. LotLinx explains why.

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SEO

Search engine optimization is the holy grail of digital marketing, largely controlling a website’s visibility through organic search. What are the keys to SEO?

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Performance analytics

Google Analytics is the de facto standard for analyzing the traffic to your website. But unless it is set up properly, its effectiveness is greatly diminished. LotLinx provides the details.

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Case histories

Dealerships across brand and across the country are taking advantage of LotLinx’s advanced Internet merchandising platform to drive real-time demand for their vehicles. Read more about how these dealerships are using LotLinx to grow their businesses and expand their marketshare.

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Modern Auto Case Study

Halo AutoSports

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Wilson Auto Group

Street Volkswagen

Max Madsen.

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Dealer Toolbox: digital integration

The physical facility and the digital environment need to work hand in hand. Industry experts emphasize how to use the Internet to connect directly with your customers and how to get your whole team involved in the world of Internet engagement.

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Dealer Toolbox: shopper behavior

The typical consumer may spend as much as three months researching cars online before coming to a purchase decision. This doesn’t just mean getting in front of shoppers as often as possible – it means tailoring your digital offerings to where they’re at in their buyer’s journey.

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Dealer Toolbox: dealership operations

Everyone in the car business understands how important the customer experience is to dealership success. Our thought leaders suggest that dealers need to take advantage of tools available to them online to train and support their people and deliver what customers are looking for.

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Dealer Toolbox: changing landscape

It isn’t your grandfather’s automotive business any more. Dealers need to understand the profound changes the Internet has wrought and how to respond to a whole new set of expectations on the part of the buying public.

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Dealer Toolbox: making it mobile

Facebook and other popular forms of social media are vital to the car shopping experience, and shoppers increasingly are using mobile devices to access them. Find out what the move to mobile affects how you run your business.

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Dealer Toolbox: digital tech

You don’t have to be a tech geek to put the Internet to good use for your dealership, but reaching a certain threshold of knowledge and familiarity is of real benefit. Learn more about everything from page load times to Google AdWords to leveraging social media from these videos.

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Dealer Toolbox: website optimization

Knowing what makes for a truly good dealer website can help you introduce improvements to yours. Yes, the underlying technology is critical, but so too is understanding the attributes of best-in-class VDPs. These videos will let you do a deeper dive.

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