Google’s change could be a test. Or not. You won’t be shocked to learn that Google has made more changes. The subject of their experimentation this time? Sitelinks in organic search results. And while the adjustments won’t have a substantial…
The 7 types of VINs every dealer knows. Optimizing the distribution of VDP views leads to increased sales and larger margins. That’s why we developed the LotLinx VIN View Optimizer. This innovative tool enables dealers to analyze inventory and traffic…
This time, mobile’s really taking over. More and more search activity is taking place on mobile devices. So it makes sense that Google is tweaking its algorithms – yet again – to keep up with users and their roving smartphones….
Google releases updates constantly – and with good reason. They’re on a seemingly endless quest to optimize the user experience. We’ve frequently discussed the ongoing changes to Google’s paid search. While those modifications may improve the user experience, they’re not…
Dealers, you’re in the new, strange position of being in a digital marketing environment that is oversaturated with competition. Your strategies are the same strategies as your competitors, so of course you’re reaching the same audience that they are. Sure,…
SEO is the best source of traffic for dealers both in terms of effectiveness and cost-efficiency. So for car dealers, SEO is job #1. The question is, is SEO traffic enough to get the job done? And if it isn’t,…
