In: Google Analytics

dealership google analytics goals
Why dealers should have Goals.
September 12, 2016

I’m a big fan of Google Analytics. It’s great at revealing how people came to your website, where they came from,…

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Bots
The Four Letter Word in Online Marketing We Should All Learn More About
August 30, 2016

There’s one word most marketers don’t want to hear. It’s four letters long. And, on the off times it is uttered,…

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ROI in automotive marketing
Could staying on top of your analytics lead to making more of your marketing spend?
August 15, 2016

When it comes to most dealers’ lists of “things I love to do at work,” checking analytics is probably pretty far…

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Google Analytics for Dealers
Are you focused on your most valuable Google Analytics data?
July 28, 2016

Your Google Analytics dashboard offers a wealth of detailed information. Parsing that data to determine the most effective ways to focus…

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VINvertising Dashboard
Traffic quantity is one thing. But traffic quality is everything.
July 25, 2016

Most dealers already know how to utilize Google Analytics to measure the number of VDP views their sites are receiving. And…

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VDP Event Tracking
Without Event Tracking, you’re only seeing part of the story.
July 19, 2016

Google Analytics is a great way to understand which pages on your site shoppers are visiting. But to understand what they’re…

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Google Analytics
Score! Google Analytics Guru David Salinas Is Now Our VP of Business Analytics
January 25, 2016

Great news: Google Analytics guru David Salinas has joined LotLinx as our VP of Business Analytics! David is a pioneer in…

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