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Posts Tagged: Google Analytics

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LotLinx Blog

How to grant Edit and Collaborate Access in Google Analytics

Congratulations on making a vital decision to start utilizing LotLinx technology to help improve your digital efficiency. Our team is committed to helping you use data to sell more cars faster! But first…we need you to grant us access to…

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LotLinx Blog

How the New Google Dealer Playbook Can Help Car Dealership Marketers Get the...

At LotLinx, we’re constantly evolving, offering automotive marketers new tools and innovations that can help them sell more cars online.  Global tech giant Google – widely known for their own non-stop innovation – is also focused on giving automotive marketers…

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LotLinx Blog

Announcing a New Partnership That Will Transform How Dealers View Their Digital...

Marketers these days all have access to PLENTY of data. And that’s putting it mildly. The challenge no longer lies in finding data, but rather, finding actionable information that can lead to informed decisions that boost ROI and increase the…

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LotLinx Blog

Mountains of Data Don’t Necessarily Mean Better Decisions.

It sounds completely logical: more data leads to smarter marketing decisions. But – of course – it’s not that simple. More isn’t always better. Volume isn’t the key to making choices that make the most of your budget. Instead, it’s…

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LotLinx Blog

Google’s next algorithm tweak could leave desktop search in the dust.

This time, mobile’s really taking over. More and more search activity is taking place on mobile devices. So it makes sense that Google is tweaking its algorithms – yet again – to keep up with users and their roving smartphones….

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LotLinx Blog

Why dealers should have Goals.

I’m a big fan of Google Analytics. It’s great at revealing how people came to your website, where they came from, and most importantly, what they did once they got there. It’s this last point I want to chat a…

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LotLinx Blog

The Four Letter Word in Online Marketing We Should All Learn More About

There’s one word most marketers don’t want to hear. It’s four letters long. And, on the off times it is uttered, it brings disgust to almost everyone in the room. The word, of course, is bots. The disgust reaction is…

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LotLinx Blog

Are You Focused on Your Most Valuable Google Analytics Data?

Your Google Analytics dashboard offers a wealth of detailed information. Parsing that data to determine the most effective ways to focus your digital energy – and money – can feel overwhelming. But our expert data analysts are making it easier….

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LotLinx Blog

Traffic quantity is one thing. But traffic quality is everything.

Most dealers already know how to utilize Google Analytics to measure the number of VDP views their sites are receiving. And understanding quantity is definitely important. But gaining insight into quality can be even more valuable. Google Analytics Goals and…

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LotLinx Blog

Without Event Tracking, you’re only seeing part of the story.

Google Analytics is a great way to understand which pages on your site shoppers are visiting. But to understand what they’re actually doing on those pages, you need Event Tracking. When you know exactly what visitors are doing on your…

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