This time, mobile’s really taking over. More and more search activity is taking place on mobile devices. So it makes sense that Google is tweaking its algorithms – yet again – to keep up with users and their roving smartphones….
I’m a big fan of Google Analytics. It’s great at revealing how people came to your website, where they came from, and most importantly, what they did once they got there. It’s this last point I want to chat a…
There’s one word most marketers don’t want to hear. It’s four letters long. And, on the off times it is uttered, it brings disgust to almost everyone in the room. The word, of course, is bots. The disgust reaction is…
Your Google Analytics dashboard offers a wealth of detailed information. Parsing that data to determine the most effective ways to focus your digital energy – and money – can feel overwhelming. But our expert data analysts are making it easier….
Most dealers already know how to utilize Google Analytics to measure the number of VDP views their sites are receiving. And understanding quantity is definitely important. But gaining insight into quality can be even more valuable. Google Analytics Goals and…
Google Analytics is a great way to understand which pages on your site shoppers are visiting. But to understand what they’re actually doing on those pages, you need Event Tracking. When you know exactly what visitors are doing on your…
When you know which cars in your inventory are receiving enough VDP views to turn on time, and which are in need of additional attention, you can focus your ad spend where it can do the most good. Only the…
Great news: Google Analytics guru David Salinas has joined LotLinx as our VP of Business Analytics! David is a pioneer in web analytics, and an original member of the GA team at Google. We are fortunate to have David’s big…
The word “ban” never seems to have a positive connotation to it, does it? And when Toyota joined the No Below Invoice Club at its national dealer’s assembly in July, the company evoked a mixed bag of emotions. Some dealers…
