Congratulations on making a vital decision to start utilizing LotLinx technology to help improve your digital efficiency. Our team is committed to helping you use data to sell more cars faster! But first…we need you to grant us access to…
At LotLinx, we’re constantly evolving, offering automotive marketers new tools and innovations that can help them sell more cars online. Global tech giant Google – widely known for their own non-stop innovation – is also focused on giving automotive marketers…
Marketers these days all have access to PLENTY of data. And that’s putting it mildly. The challenge no longer lies in finding data, but rather, finding actionable information that can lead to informed decisions that boost ROI and increase the…
It sounds completely logical: more data leads to smarter marketing decisions. But – of course – it’s not that simple. More isn’t always better. Volume isn’t the key to making choices that make the most of your budget. Instead, it’s…
This time, mobile’s really taking over. More and more search activity is taking place on mobile devices. So it makes sense that Google is tweaking its algorithms – yet again – to keep up with users and their roving smartphones….
I’m a big fan of Google Analytics. It’s great at revealing how people came to your website, where they came from, and most importantly, what they did once they got there. It’s this last point I want to chat a…
There’s one word most marketers don’t want to hear. It’s four letters long. And, on the off times it is uttered, it brings disgust to almost everyone in the room. The word, of course, is bots. The disgust reaction is…
Your Google Analytics dashboard offers a wealth of detailed information. Parsing that data to determine the most effective ways to focus your digital energy – and money – can feel overwhelming. But our expert data analysts are making it easier….
Most dealers already know how to utilize Google Analytics to measure the number of VDP views their sites are receiving. And understanding quantity is definitely important. But gaining insight into quality can be even more valuable. Google Analytics Goals and…
Google Analytics is a great way to understand which pages on your site shoppers are visiting. But to understand what they’re actually doing on those pages, you need Event Tracking. When you know exactly what visitors are doing on your…
