Tax season isn’t the most eagerly anticipated time of year for most of us, and it can often be a challenging time for dealers. In years past, tax season would typically last 60-90 days, but due to the Protect Americans…
The webinar you don’t want to miss. Think you can’t accomplish much in an hour? Our upcoming webinar is sure to make you think again. In just sixty minutes, you can take a giant step toward creating a marketing strategy…
The CEO of Krush Digital shares his insights. Dave Harmer, CEO of Krush Digital, understands the positive impact LotLinx can have on a dealer’s digital strategy. Because he sees it first-hand, every day. As Dave explains in this short video,…
The undeniable power of hyper-targeted ads. Technology is consistently providing retailers of all kinds with more effective ways to communicate with those most likely to be in the market for what they have to offer. As this recent article from…
Find out how you can lead the pack, too. As digital advertising expands, dealers are embracing the shift. In fact, they’re transitioning from traditional media more quickly than many other industries. And while there are many reasons this is the…
When we hear how the LotLinx platform is helping one of our dealer-partners thrive, it’s music to our ears. So you can be sure the recent success story from Hiley Hyundai in the suburbs of Fort Worth, Texas had us…
Print advertising has historically been an automotive marketer’s tried-and-true ally. But in the new 2016 State of Automotive Marketing report from 9clouds, dealers described print as the most overrated marketing channel. And the margin was substantial. As our previous post…
You may already know that VIN specific marketing can be a powerful tool for moving specific cars off your lot. But have you ever considered employing multiple, distinct strategies to meet multiple goals? Many dealerships are having impressive success with…
Google Analytics is a great way to understand which pages on your site shoppers are visiting. But to understand what they’re actually doing on those pages, you need Event Tracking. When you know exactly what visitors are doing on your…
Car shoppers know, the best time of the year to buy a car is fast approaching. Labor Day is right around the corner, and, as this MarketWatch article explains, bargain hunters are getting ready to head to their computers in…
