In: digital strategy

Dealers digital advertising
More and more dealers see old-fashioned advertising as overrated.
August 11, 2016

Print advertising has historically been an automotive marketer’s tried-and-true ally. But in the new 2016 State of Automotive Marketing report from…

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VIN-specific strategy
Create a unique, VIN-specific strategy to meet each of your goals.
July 20, 2016

You may already know that VIN-specific marketing can be a powerful tool for moving specific cars off your lot. But have…

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VDP Event Tracking
Without Event Tracking, you’re only seeing part of the story.
July 19, 2016

Google Analytics is a great way to understand which pages on your site shoppers are visiting. But to understand what they’re…

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Labor Day Car Shoppers
It’s time to make room for the 2017s, and make plenty of money at the same time.
July 8, 2016

Car shoppers know, the best time of the year to buy a car is fast approaching. Labor Day is right around…

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Digital Marketing Results
A dedicated digital strategist can help you make the most of every dollar.
July 1, 2016

When it comes to digital marketing technology, there’s no such thing as “set and forget.” No matter how cutting edge it…

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digital strategist vs vendor
Third-party vendor or dedicated digital strategist? The difference is game-changing.
June 30, 2016

When it comes to digital advertising effectiveness, more and more dealers are finding there’s a big difference between hiring a third-party…

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Dealer Alternatives to AdWords
How Dealers Can Avoid Having Their Budget Sucked Up In The New AdWords Competition For Position
May 2, 2016

With Google’s recent changes to AdWords, automotive advertisers can now expect to pay a lot more for their SEM campaigns. In…

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Dealership Advertising Facebook
1 Out of Every 5 Minutes Is Spent On Social Networking: Facebook Still #1 In Digital Audience Penetration & Engagement
April 29, 2016

“Social networking accounts for one in every five minutes spent on the internet.” – Social Media Today When it comes to…

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Digital Dealer NE
Let’s Discuss: Digital Dealer NE
April 28, 2016

Staying ahead of your competition is always a priority when you are in the business of automotive digital marketing. If you’re…

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