In: dealer advertising

Digital Strategy
As the campaigns buy up broadcast, inventory is shrinking and prices are soaring.
August 3, 2016

A heated election season has candidates hustling to get their messages out. That means they’re snapping up broadcast inventory, leaving little…

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Online Car Shopper
Consumers can be lazy. And that might be a good thing.
August 1, 2016

It’s human nature. When we leave work for the day, we’re ready for a break. And that means we tend to…

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VIN-specific strategy
Create a unique, VIN-specific strategy to meet each of your goals.
July 20, 2016

You may already know that VIN-specific marketing can be a powerful tool for moving specific cars off your lot. But have…

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Used Vehicle Pricing
Three keys to pricing decisions that move used vehicle inventory.
July 7, 2016

When it comes to pricing, successful dealers all know one thing for sure: set-it-and-forget-it isn’t the path to profits. But how…

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Micro-Moments
How Micro-Moments Can Help Dealers Become Better Advertisers
June 1, 2016

For most of the past decade, advertising has generally involved targeting consumers with ad placement. It’s pretty typical for dealers considering…

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Dealer Alternatives to AdWords
How Dealers Can Avoid Having Their Budget Sucked Up In The New AdWords Competition For Position
May 2, 2016

With Google’s recent changes to AdWords, automotive advertisers can now expect to pay a lot more for their SEM campaigns. In…

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Dealership Advertising Facebook
1 Out of Every 5 Minutes Is Spent On Social Networking: Facebook Still #1 In Digital Audience Penetration & Engagement
April 29, 2016

“Social networking accounts for one in every five minutes spent on the internet.” – Social Media Today When it comes to…

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