It sounds completely logical: more data leads to smarter marketing decisions. But – of course – it’s not that simple. More isn’t always better. Volume isn’t the key to making choices that make the most of your budget. Instead, it’s…
The research is in, and the conclusions are vital for dealers. Cars that receive 30 VDP views within 30 days sell more quickly than vehicles that don’t receive that many views. As a new article from AutoRemarketing highlights, our recent…
I’m a big fan of Google Analytics. It’s great at revealing how people came to your website, where they came from, and most importantly, what they did once they got there. It’s this last point I want to chat a…
There’s one word most marketers don’t want to hear. It’s four letters long. And, on the off times it is uttered, it brings disgust to almost everyone in the room. The word, of course, is bots. The disgust reaction is…
Most dealers already know how to utilize Google Analytics to measure the number of VDP views their sites are receiving. And understanding quantity is definitely important. But gaining insight into quality can be even more valuable. Google Analytics Goals and…
Great news: Google Analytics guru David Salinas has joined LotLinx as our VP of Business Analytics! David is a pioneer in web analytics, and an original member of the GA team at Google. We are fortunate to have David’s big…
