At LotLinx, we’ve long been focused on the importance of precision analytics and attribution. Understanding what’s working, and what’s ineffective, is the surest path to boosting ROI and whittling down the epic proportions of wasted ad spend. But for too…
Smart automotive industry professionals are kicking off the summer selling season by heading to The Digital Dealer Workshop, June 6th and 7th, at Chicago’s McCormick Place. And LotLinx is proud to be a sponsor of this always-worthwhile event. Who…
Car shopping, Amazon style. They started selling books, then moved on to selling pretty much everything else. So it shouldn’t come as much of a surprise that now Amazon is moving into the auto industry. As Driving Sales explains, Amazon’s…
LotLinx is unique. In fact, there’s nothing else like it. Which means we spend a lot of time developing effective ways to explain what we do, how we do it, and the impact it can have on sales. But, while…
The Linxers are just back from DrivingSales Executive Summit 2016 at the Bellagio in Las Vegas. And everyone’s still talking about what a great event it was. This important conference regularly features the industry’s thought leaders and innovators, and is…
Mattias Ulbrich, CIO of Audi, recently sat down with McKinsey & Co. to discuss the digitization of the auto manufacturing industry. Ulbrich was named the 2016 European CIO of the Year, and his impressive background includes experience in engineering and…
If you enjoy automotive conferences as much as we do, October is definitely your month. Our schedule has been chock-full of industry events, and we love it. These gatherings are invaluable, because they give us the opportunity to connect with…
Heading to Digital Dealer Workshops? We’ll see you there! And we hope you’ll build your agenda to include a pair of workshop sessions hosted by two of our LotLinx team members. Eric Brown, President and Chief Officer of LotLinx Media…
If there’s a big auto industry event, you can count on seeing LotLinx there. We’re big believers in the value of sharing insights, ideas, and experiences with others in the dealer community. Digital Dealer 21, held in early August in…
The automotive industry is changing quickly, and that’s putting it mildly. Keeping up with the latest marketing technology can be the difference between leading the pack, or being left behind. That’s why savvy dealers are headed to the DealerSocket User…
