THE LOTLINX CASE HISTORY
Dealer: Wilson Auto Group
Location: Mississippi and Tennessee
Customer: Doug Wilson, President & CEO
Start Date: Spring 2015
“The more VDP views you get on a car, the more likely you are to sell that car.“
Wilson Auto Group Results with Lotlinx – Wilson Premier Hyundai
November 2015
Amount Invested:
$858
Unique Shoppers:
216
VDP Views:
264
“LotLinx is helping drive shoppers to my website, not just visitors. A visitor may be looking at the homepage or about us or maybe service or parts or whatever. But a shopper is looking at a specific VDP page.“
KEY ADVANTAGES
Digital marketing at the VIN-specific level
More effective use of media channels like Facebook
Deeper insight into digital marketing activities and ROI
“In my opinion, the use of third-party sites is going to continue to decrease because none of those sites really have what consumers are interested in.“
The Bottom Line For Doug
November 2015
VELOCITY INCREASE
93%
SAVED ON INVENTORY HOLDING COSTS
$10,296
NEW VISITORS TO WEBSITE
+79%
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