THE LOTLINX CASE HISTORY

Dealer: Wilson Auto Group
Location: Mississippi and Tennessee
Customer: Doug Wilson, President & CEO
Start Date: Spring 2015

“The more VDP views you get on a car, the more likely you are to sell that car.“

Wilson Auto Group Results with Lotlinx – Wilson Premier Hyundai

November 2015

Amount Invested:

$858

Unique Shoppers:

216

VDP Views:

264

“LotLinx is helping drive shoppers to my website, not just visitors. A visitor may be looking at the homepage or about us or maybe service or parts or whatever. But a shopper is looking at a specific VDP page.“

KEY ADVANTAGES

Digital marketing at the VIN-specific level

More effective use of media channels like Facebook

Deeper insight into digital marketing activities and ROI

“In my opinion, the use of third-party sites is going to continue to decrease because none of those sites really have what consumers are interested in.“

The Bottom Line For Doug

November 2015

VELOCITY INCREASE

93%

SAVED ON INVENTORY HOLDING COSTS

$10,296

NEW VISITORS TO WEBSITE

+79%

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