THE LOTLINX CASE HISTORY
Dealer: Wilson Auto Group
Location: Mississippi and Tennessee
Customer: Doug Wilson, President & CEO
Start Date: Spring 2015
“The more VDP views you get on a car, the more likely you are to sell that car.“
Wilson Auto Group Results with LotLinx – Wilson Premier Hyundai
November 2015
Amount Invested:
$858
Unique Shoppers:
216
VDP Views:
264
“LotLinx is helping drive shoppers to my website, not just visitors. A visitor may be looking at the homepage or about us or maybe service or parts or whatever. But a shopper is looking at a specific VDP page.“
KEY ADVANTAGES
Digital marketing at the VIN specific level
More effective use of media channels like Facebook
Deeper insight into digital marketing activities and ROI
“In my opinion, the use of third-party sites is going to continue to decrease because none of those sites really have what consumers are interested in.“
The Bottom Line For Doug
November 2015
VELOCITY INCREASE
93%
SAVED ON INVENTORY HOLDING COSTS
$10,296
NEW VISITORS TO WEBSITE
+79%
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