THE LOTLINX CASE HISTORY

Dealer: Wilson Auto Group
Location: Mississippi and Tennessee
Customer: Doug Wilson, President & CEO
Start Date: Spring 2015

“The more VDP views you get on a car, the more likely you are to sell that car.“

Wilson Auto Group Results with LotLinx – Wilson Premier Hyundai

November 2015

Amount Invested:

$858

Unique Shoppers:

216

VDP Views:

264

“LotLinx is helping drive shoppers to my website, not just visitors. A visitor may be looking at the homepage or about us or maybe service or parts or whatever. But a shopper is looking at a specific VDP page.“

KEY ADVANTAGES

Digital marketing at the VIN specific level

More effective use of media channels like Facebook

Deeper insight into digital marketing activities and ROI

“In my opinion, the use of third-party sites is going to continue to decrease because none of those sites really have what consumers are interested in.“

The Bottom Line For Doug

November 2015

VELOCITY INCREASE

93%

SAVED ON INVENTORY HOLDING COSTS

$10,296

NEW VISITORS TO WEBSITE

+79%

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