THE LOTLINX CASE HISTORY

Dealer: Vern Eide Motorcars
Location: 11 rooftops in South Dakota, Minnesota and Iowa representing Acura, Buick, Chevrolet, Ford, GMC, Honda, Lincoln and Mitsubishi
Customer: Terra Zahn, Director of Digital Operations
Start Date: Fall, 2016

“We tried LotLinx first in one of our stores, and with the great success we saw, we easily made the decision to implement it aross the board“

Vern Eide Results with Lotlinx – Vern Eide GMC

November, 2016

Amount Invested

$3,036

VDP Views

1,118

Vehicles Sold

39

“With LotLinx, we started to look at where shoppers were landing on our website and what pages they were looking at. That included VDP views, time on site, phone calls from our web – metrics that weren’t relevant to Vern Eide in the past.“

KEY ADVANTAGES

Digital marketing at the VIN-specific level

More effective use of media channels like Facebook

Deeper insight into digital marketing activities and ROI

“When I can tell my general managers we’re moving vehicles off of lots 400 times faster with LotLinx, it more than justifies our increasing what we’re budgeting for it.“

The Bottom Line For Terra

November, 2016

Per VDP Views

$2.71

1 Month Holding Cost Savings

$18,096

Sales Velocity Increase

190%

(New and Used)

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