THE LOTLINX CASE HISTORY

Dealer: Pendragon North America
Location: Multiple Jaguar Land Rover Aston Martin dealerships in Southern California
Customer: Valerie Muzyka, Marketing Director
Start Date: Fall, 2014

“We found that traffic on our dealership website converted more, and the leads that resulted were of much higher quality. So we put LotLinx into place.“

Pendragon North America Results with LotLinx – Pendragon North America Jaguar Land Rover Aston Martin Newport Beach

April, 2018

AMOUNT INVESTED:

$3,998

VINs TARGETED:

118

VINs SOLD:

50

“We needed something that could deliver immediate results for our used cars.“

KEY ADVANTAGES

Digital marketing at the VIN-specific level

More effective use of media channels like Facebook

Deeper insight into digital marketing activities and ROI

“Any kind of new technology that comes along, definitely we’re looking into it, and LotLinx has really been something that surprised us all.“

The Bottom Line For Jaguar Land Rover Aston Martin Newport Beach

April, 2018

SELL RATE

42%

COST PER SOLD VIN

$79.96

ENGAGEMENT RATE

90%

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