Mile High Honda

Well-versed in the complexities of a fluctuating market, General Manager George Black understands the importance of advertising must-sell inventory in times of uncertainty, such as the COVID-19 pandemic.

Having previously utilized the LotLinx product suite for his digital campaigns, George readily embraced LotLinx’s /AI/-powered, cost-effective video advertising platform, VINtv.

Preparing for an influx of 2021 models, George worked closely alongside his account strategist to run a model-specific VINtv campaign for his 2020 Honda Pilots that delivered over 245K impressions and 93K video completions in just 30 days.

“With Lotlinx Video, I am able to have more accountability over what’s happening on my lot.

George Black
General Manager

Monthly snapshot

November, 2020

Investors $6,783

Unique Shoppers 1,787

VDP Views 1.35

Key Advantages

Digital marketing at the VIN-specific level

More effective use of media channels

Deeper insight into digital marketing activities and ROI

“I’m able to get a better view of my ROI to see which VINs are actually being targeted and what percentage of my marketing spend was directly related to a sale.”

George Black
General Manager

The bottom line

May, 2015

  • Investors $6,783
  • Unique Shoppers 1,787
  • VDP Views 1.35

Take your dealership to the next level.

It’s your dealership. Control it with Lotlinx.

Request Demo

Take your dealership to the next level.

It’s your dealership. Control it with Lotlinx.

Request Demo
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