THE LOTLINX CASE HISTORY
Dealer: Lundgren Honda
Location: Auburn and Greenfield, MA
Customer: Mike Meyer, Digital Marketing Director
Start Date: April, 2015
“LotLinx gives me the ability to sit here at my desk, look at my three monitors and, at any point in time, pick any one of my cars and throw a light switch on it.“
Lundren Results with LotLinx – Lundgren Honda
May, 2016
Amount Invested:
$1,923
Unique Shoppers:
482
VDP Views
526
“Working with LotLinx, it’s deep-linked. So I’m not fighting the competition. My vehicle, my inventory is served up to the customer, and they come directly to me.“
KEY ADVANTAGES
Digital marketing at the VIN-specific level
More effective use of media channels like Facebook
Deeper insight into digital marketing activities and ROI
“We isolated 10 cars and put LotLinx on them. Four days later, two of those old cars had moved. The only thing different we did was elevate them with LotLinx.“
The Bottom Line For Mike
May, 2016
SALES VELOCITY INCREASE
77%
PER VDP VIEW
$3.66
1-MONTH HOLDING COST SAVINGS
$11,844
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