THE LOTLINX CASE HISTORY

Dealer: Lundgren Honda
Location: Auburn and Greenfield, MA
Customer: Mike Meyer, Digital Marketing Director
Start Date: April, 2015

“LotLinx gives me the ability to sit here at my desk, look at my three monitors and, at any point in time, pick any one of my cars and throw a light switch on it.“

Lundren Results with Lotlinx – Lundgren Honda

May, 2016

Amount Invested:

$1,923

Unique Shoppers:

482

VDP Views

526

“Working with LotLinx, it’s deep-linked. So I’m not fighting the competition. My vehicle, my inventory is served up to the customer, and they come directly to me.“

KEY ADVANTAGES

Digital marketing at the VIN-specific level

More effective use of media channels like Facebook

Deeper insight into digital marketing activities and ROI

“We isolated 10 cars and put LotLinx on them. Four days later, two of those old cars had moved. The only thing different we did was elevate them with LotLinx.“

The Bottom Line For Mike

May, 2016

SALES VELOCITY INCREASE

77%

PER VDP VIEW

$3.66

1-MONTH HOLDING COST SAVINGS

$11,844

More Success Stories


Hiley of Huntsville
Driver’s Village
Wilson Auto Group