THE LOTLINX CASE HISTORY

Dealer: Holman Cadillac
Location: Mount Laurel Township, New Jersey
Customer: Northeast Strategic Account Manager, Geoff Mancini
Start Date: May 2019

“These units posed a serious threat to our store’s margins if we didn’t sell them within our 90-day window.“

Results with LotLinx

Total Campaign Investment

$2,689

Aged VINs Targeted

9

Aged VINs Sold

8

“LotLinx saved us a TON of time and money by designing our campaign to move our aged units quick and easy.“

KEY ADVANTAGES

Ability to customize campaigns for aged units

Greater insight into inventory strategy

LotLinx digital strategists provide valuable support

“Results like these are why we continue to expand /AI/ to more stores.“

The Bottom Line For Geoff

New Shoppers to Dealer Website

83%

Total Cost Per Sold VIN

$336

Campaign Sell Rate

89%

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