THE LOTLINX CASE HISTORY

Dealer: Hiley of Huntsville
Location: 3 dealerships in Huntsville, AL selling Mazda, Audi and Volkswagen
Customer: Scott Turner, Director of E-Commerce
Start Date: February, 2016

“If you want to bring shoppers to cars that haven’t been getting clicks, you can do that. If you want to bring shoppers to high-profile cars, you can do that too. I can tell you this – at the end of the day, LotLinx works.“

Hiley of Huntsville Results with Lotlinx – Hiley Mazda Huntsville

December, 2016

Amount Invested:

$2,270

VDP Views:

698

Vehicles Sold:

53

“The great thing about the LotLinx VIN VIEW OPTIMIZER™ is that I now have a tool that lets me see all of our digital activity at one time and in one place.“

KEY ADVANTAGES

Significant reduction in days on lot for both used and new vehicles

VIN-by-VIN insight into online activity and traffic sources

Corresponding reduction in media spending/waste

“The easist way to describe it is they provide you with low-funnel shoppers for VINs you specifically want to target.“

The Bottom Line For Scott

December, 2016

PER VDP VIEW

$2.87

1-MONTH HOLDING COST SAVINGS

$24,830

SALES VELOCITY INCREASE

143%

(NEW AND USED)

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