THE LOTLINX CASE HISTORY

Dealer: Hiley of Huntsville
Location: 3 dealerships in Huntsville, AL selling Mazda, Audi and Volkswagen
Customer: Scott Turner, Director of E-Commerce
Start Date: February, 2016

“If you want to bring shoppers to cars that haven’t been getting clicks, you can do that. If you want to bring shoppers to high-profile cars, you can do that too. I can tell you this – at the end of the day, LotLinx works.“

Hiley of Huntsville Results with Lotlinx – Hiley Mazda Huntsville

December, 2016

Amount Invested:

$2,270

VDP Views:

698

Vehicles Sold:

53

“The great thing about the LotLinx VIN VIEW OPTIMIZER™ is that I now have a tool that lets me see all of our digital activity at one time and in one place.“

KEY ADVANTAGES

Digital marketing at the VIN-specific level

More effective use of media channels like Facebook

Deeper insight into digital marketing activities and ROI

“The easist way to describe it is they provide you with low-funnel shoppers for VINs you specifically want to target.“

The Bottom Line For Scott

December, 2016

PER VDP VIEW

$2.87

1-MONTH HOLDING COST SAVINGS

$24,830

SALES VELOCITY INCREASE

143%

(NEW AND USED)

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