THE LOTLINX CASE HISTORY
Dealer: Driver’s Village
Location: Cicero, NY
Customer: Firas Makhlouf, Chief Information Officer
Start Date: Early 2015
“When LotLinx sends a shopper to me, I know that person is in the lower part of that funnel. He’s 7 to 10 days away from buying.“
Driver's Village Results with Lotlinx – Driver's Village
April 2016
Amount Invested:
$4,008
Unique Shoppers:
1,152
VDP Views:
1,379
“The results are measurable. The traffic that comes to my site is traffic we own. I can do with it as I please.“
KEY ADVANTAGES
Digital marketing at the VIN-specific level
More effective use of media channels like Facebook
Deeper insight into digital marketing activities and ROI
“The LotLinx model is really profitable for us because now we have the shopper right where we want him.“
The Bottom Line For Firas
April 2016
SALES VELOCITY INCREASE
67%
PER VDP VIEW
$2.90
1-MONTH HOLDING COST SAVINGS
$20,754
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