THE LOTLINX CASE HISTORY

Dealer: Driver’s Village
Location: Cicero, NY
Customer: Firas Makhlouf, Chief Information Officer
Start Date: Early 2015

“When LotLinx sends a shopper to me, I know that person is in the lower part of that funnel. He’s 7 to 10 days away from buying.“

Driver's Village Results with LotLinx – Driver's Village

April 2016

Amount Invested:

$4,008

Unique Shoppers:

1,152

VDP Views:

1,379

“The results are measurable. The traffic that comes to my site is traffic we own. I can do with it as I please.“

KEY ADVANTAGES

Low funnel shoppers delivered directly to the dealership’s website

Significantly faster sales velocity rates

Increased insight into digital spend as a result of LotLinx analytics

“The LotLinx model is really profitable for us because now we have the shopper right where we want him.“

The Bottom Line For Firas

April 2016

SALES VELOCITY INCREASE

67%

PER VDP VIEW

$2.90

1-MONTH HOLDING COST SAVINGS

$20,754

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