Marketers these days all have access to PLENTY of data. And that’s putting it mildly. The challenge no longer lies in finding data, but rather, finding actionable information that can lead to informed decisions that boost ROI and increase the efficiency of ad spending.
At LotLinx, we’re always developing ways to make it easier for automotive marketers to achieve that elusive goal. And our latest announcement is truly a game-changer.
VistaDash inspects ad traffic quality, empowering dealers to easily identify the most effective ways to increase their Return on Ad Spend (ROAS).
VistaDash was developed by PCG’s Brian Pasch to give dealers a better, more efficient way to track and measure marketing efforts. By linking VistaDash sign-in capabilities within LotLinx TURN, customers can seamlessly access VistaDash metrics and make smarter marketing decisions based on the information that really matters.
Brian Pasch details the benefits to dealers this way: “Through this partnership with LotLinx TURN, our products are working side-by-side to provide our clients with strategy, transparency, and actionable data to help them succeed—and that is invaluable in today’s digital age.”
LotLinx founder Len Short provides the LotLinx point of view, explaining, “Dealers should demand transparency, and VistaDash delivers it. That’s why we are so pleased to add it, right alongside with Google Analytics, to our TURN platform.”
This exciting partnership heralds a new era in dealer empowerment. By combining these two innovative technology platforms, dealers now have a single source for the clear and accurate facts that lead to smart decisions. And, when it comes to the challenge of managing mountains of data, that’s definitely a big win.