Dealers, you’re in the new, strange position of being in a digital marketing environment that is oversaturated with competition. Your strategies are the same strategies as your competitors, so of course you’re reaching the same audience that they are.
Sure, sometimes you might try to pay a little more and get the “premium position” that puts you a couple spots above your competitor’s spot – but chances are, your customers see their ads just as much as they see yours.
“In digital marketing, competition is fierce and constantly changing.” – Columnist Jim Yu of Marketing Land
What can you do, though? You’ve been using the same listing providers for the past 15+ years and they assure you that this is just the way it is for dealers. You spend x amount on your auto listings every month, and what you get in return is as best as you can expect.
But what if there was another option? Something new – something that won’t put you in the exact same position as your competitors. Something like LotLinx Deeplinking™ for Facebook.
The beauty of our product is this: Even if your most direct competitor also uses LotLinx Deeplinking™ for Facebook, their ads reach a different audience of car shoppers than your ads.
Our award-winning marketing solutions use a variety of metrics to decide exactly who your dealership’s shoppers are – and then make sure we get them directly to your VDPs.
If you are tired of using the same old, tired strategies as you’ve always used, you owe it to yourself and your dealership to try LotLinx Deeplinking™ for Facebook.