Dealers have been conscious of the industry’s shift from traditional to digital marketing, but have they been taking necessary measures to fully utilize the power of digital to its full potential?
It’s easy to throw marketing spend into digital efforts, but if that spend doesn’t have a strong strategy for enhancing your customer experience and improving your business processes, you could end up doing more harm than good. To ensure your dealership has implemented and invested in digital marketing strategically, we’ve rounded up the latest articles that discuss how to invest your digital marketing dollars, what the latest digital automotive trends are, and what top automakers are investing in.
FROM CHICAGO BUSINESS JOURNAL: Crain’s Chicago Business Names LotLinx No. 1 on Annual “Fast 50” List
We’re thrilled to share that the rapid adoption of /AI/-powered auto dealer marketing has led LotLinx to the #1 spot on Crain’s annual list of the top 50 Chicago-area businesses with high revenue growth rates. It’s been an amazing run so far, and we promise to keep the momentum for our dealers going.
FROM CIO REVIEW: The Future of Automotive: Driven by People, Powered by Digital
To align with the electrification and autonomous vehicle sector, dealerships must adopt digital business processes and infrastructures. Cloud computing, AI, and cybersecurity are just a few ways that dealers can offer robust data-driven services for their customers.
FROM AUTOMOTIVE NEWS: Automotive Advertisers Steer Around New Social Media Scrutiny
Facebook’s recent third-party data policy revision sparked controversy amongst marketers, but what should auto advertisers expect? Learn why LotLinx GM of Product and Technology Lance Schafer thinks dealers stand to benefit from this in the long run.
FROM DIGITAL JOURNAL: Digital Ad Spending Continues to Increase in 2019
2019 predictions show the auto industry increasing digital advertising spend to $43 billion – a 2.8% increase from last year. With top automakers like Ford, GM, Honda, and Nissan anticipating spends of over $3 billion, it would be wise for dealers to optimize their digital marketing strategies to meet consumer demand for digital.