What’s your marketing strategy missing?
The chaotic pace of today’s digital marketing world means any marketing strategy has blind spots. To stay competitive, dealers need to focus on building website engagement, managed by new KPIs. In the next Digital Dealer webinar, you’ll learn how to rise to that challenge.
Unlocking Marketing Blind Spots
February 16, 2017
2:30 PM ET
This informative event will feature Brian Pasch, founder of PCG Companies and author of “Swimming with Digital Sharks.” Brian has built his automotive business insights and strategies on a foundation of 20+ years in IT and marketing leadership. He’s an avid writer, and his commentaries on automotive digital marketing and sales process populate professional social websites everywhere.
Topics will include:
- Measuring consumer engagement to eliminate advertising bots, blunders, and bloat in marketing budgets.
- The four core web engagement metrics that can help make the most of your spending.
- Using multichannel, VIN-specific campaigns to drive high-engagement traffic.
This is a can’t-miss event for any automotive marketer. Be sure to register today.