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In Data, We Trust

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It’s hard to come across an article that doesn’t stress the importance of data. So, we’ll spare you that spiel. Now that dealers understand the value that data usage can bring, they need to start implementing strategies that utilize data-driven insights into their dealerships, or risk falling behind.

This week, we’ve rounded up four articles that discuss how automotive marketing experts are using data to propel their business into success – and how you can too.

FROM MSN: Ford Offers New Data-Monitoring Services for Vehicle Fleets

New AI technology will monitor vehicle data to provide commercial fleet clients with information that can be used to increase efficiency, such as GPS location, mileage, fuel usage, and driver behavior.

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FROM CBT NEWS: 5 Rules For Choosing The Right CRM For Your Dealership

“It’s about owning the data, controlling the data, and then executing on the data.” Auto experts Bill Wittenmyer and Jim Fitzpatrick discuss where the direction of data among our industry is headed and how dealers can prepare.

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FROM WARDS AUTO: Survey Says Auto Dealership Customers See Value in Service Contracts

Dealership service contract income has grown 10% in the past five years, according to a recent NADA consumer data report. Savvy dealers are integrating these insights into their 2018 strategies to benefit both their profits and their customers.

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FROM TECHCRUNCH:  These Are the Competitive Pressures Driving Automakers to Accelerate New Tech Adoption.

Traditional manufacturing processes are rapidly transforming as artificial intelligence uncovers new and valuable data in the automotive space – also creating endless possibilities for startup ideas involving sensors, software, services and electrification.

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