How do you move a used car dealership into the fast lane? An attractive, responsive website is a great start … if you can get people to visit it. But Heather Craig, owner of Halo Autosports, can verify that driving web traffic is a tricky business.
Halo Autosports, located near Tampa, Florida, specializes in preowned vehicles, motorcycles, and powersports. Heather found out the hard way that the biggest names in the car dealership advertising business don’t always deliver the biggest results. While Halo Autosports originally “spent a lot of money with Autotrader and Cars.com,” Heather eventually came to the conclusion that they needed a digital solution that brought shoppers more directly to the vehicle detail pages (VDPs) on their website.
Halo initiated a relationship with LotLinx in October 2015, and the results were virtually immediate. Heather affirmed, “Autotrader was responsible for 1% or 2% traffic to my website. But I spend that same amount of money with LotLinx, and it now accounts for over 10% of my website traffic. For the same spend, we’re getting a lot more.”
In a single month, Halo invested $1,999 and saw 859 VDP views and a sales velocity increase of 17%. “What I like about LotLinx is the fact that a shopper is essentially committing to a vehicle. They’re doing research on a specific vehicle. And thanks to LotLinx, my vehicle detail page from my website is showing up in front of them.”
Find out more about how LotLinx has helped Halo Autosports become the top used car dealer in its area by reading the case study here.