“Social networking accounts for one in every five minutes spent on the internet.” – Social Media Today
When it comes to choosing the right digital strategy for your dealership, it is important to consider which outlets are going to give you the best results for the lowest spend. One way to achieve this is by determining where on the internet your car shoppers are spending most of their online time.
So, where can dealers find car shoppers online?
We’ve found a report that can tell you just that – comScore recently released, Cross-Platform Future in Focus, which looks into where internet users are spending their time online, and on which devices.
It shouldn’t be too much of a surprise to learn that most users are on mobile devices – but the really interesting information was about where users spent their time.
Although there are quite a few trending social media networks out there, Facebook’s digital audience penetration remains by far the strongest:
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