The entire LotLinx business model is based on driving active shoppers looking for a specific make and model within your PMA, which we call VINtenders, to your VDPs. Bots don’t buy cars, so we take the following steps to ensure that we stick to human shoppers:

• We use a JavaScript Redirect that is impossible for most bots to navigate.
• We have an internal bot list that we use to eliminate known bot traffic from your billing.
• We use two independent systems to verify traffic as from humans. If either system suspects a bot, the traffic is removed from your billing.
• We subscribe to and use the gold-standard third party bot lists to stay up-to-date on the best international bot protection.
• We review all traffic data retroactively to further discover any remnant bot traffic.

If you ever believe we charged you for bot traffic, give us a call. If we uncover a new bot that did get past all the above steps, we’ll give you six months of free LotLinx!

For more detailed information on understanding bot traffic and what LotLinx does to protect you, download our white paper.