Bounce rate (or any aspect of analytics) is not used in SEO. According to Matt Cutts, Google’s head of webspam team, “Google Analytics is not used in search quality in any way for our rankings.”

To clarify, what is a factor for Google rankings is the bounce back to Google after someone visits your site from a search result. This type of bounce is measured by the search engine, and it is an important quality signal. LotLinx traffic is from active shoppers who have clicked on a particular piece of your inventory. They are likely to be satisfied by the information received.

To learn more about bounce rate, please see our video and white paper.