Top manufacturers trust LotLinx for Tier 2 advertising:
The industry’s largest and most complete custom ad network:
- Ad delivery across five main channels: Integrated Listings, Display, Custom Integrations, Social and Search
- Real-time AI-optimization by VIN and model, and timing designed to influence lot arrivals.
- The LotLinx Data Network indexes approximately 5 million cars per day from across the internet to know everything about every unit in the market.
- Built into 100+ publishers with access to 3M+ websites and 100M shopper interactions per day.
LotLinx Drives Results for Tier 2: OEM Conquest Campaign
Challenge:
A major Asian OEM needed help moving severely challenged units that were over 200+ DOL in three West Coast markets.
Incremental Shoppers:
LotLinx = 84%
SEM = 62%
Site Average = 66%
Solution:
LotLinx designed a campaign, utilizing our Core Network Solution, to conquest near-purchase buyers and drive them to designated model landing sites.
Cost per New Shopper:
LotLinx = $5.2
SEM = $7.15
Outcome:
LotLinx drove over 11,000 near-purchase buyers, targeted 821 challenged units, and delivered 406 total sales. A 49% sell through rate!
Effective Cost of VDP:
LotLinx = $4.35
SEM = $4.45
Challenge:
A major Asian OEM needed help moving severely challenged units that were over 200+ DOL in three West Coast market.
Solution:
LotLinx designed a campaign, utilizing our Core Network Solution, to conquest near-purchase buyers and drive them to designated model landing sites.
Outcome:
LotLinx drove over 11,000 near-purchase buyers, targeted 821 challenged units, and delivered 406 total sales. A 49% sell through rate!
Incremental Shoppers:
LotLinx = 84%
SEM = 62%
Site Average = 66%
Cost per New Shopper:
LotLinx = $5.2
SEM = $7.15
Effective Cost of VDP:
LotLinx = $4.35
SEM = $4.45
WORK WITH LOTLINX