Drive low-funnel shoppers to Tier 2 websites and dealer VDPs.

The LotLinx AI-powered inventory management tool conquests near-purchase buyers with OEM-specific ads at the key moment of influence.

Top manufacturers trust LotLinx for Tier 2 advertising:

       

The industry’s largest and most complete custom ad network:

- Ad delivery across five main channels: Integrated Listings, Display, Custom Integrations, Social and Search

- Real-time AI-optimization by VIN and model, and timing designed to influence lot arrivals.

- The LotLinx Data Network indexes approximately 5 million cars per day from across the internet to know everything about every unit in the market.

- Built into 100+ publishers with access to 3M+ websites and 100M shopper interactions per day.

LotLinx Drives Results for Tier 2: OEM Conquest Campaign

Challenge:

A major Asian OEM needed help moving severely challenged units that were over 200+ DOL in three West Coast markets.

Incremental Shoppers:

LotLinx = 84%

SEM = 62%

Site Average = 66%

Solution:

LotLinx designed a campaign, utilizing our Core Network Solution, to conquest near-purchase buyers and drive them to designated model landing sites.

Cost per New Shopper:

LotLinx = $5.2

SEM = $7.15

Outcome:

LotLinx drove over 11,000 near-purchase buyers, targeted 821 challenged units, and delivered 406 total sales. A 49% sell through rate!

Effective Cost of VDP:

LotLinx = $4.35

SEM = $4.45

Challenge:

A major Asian OEM needed help moving severely challenged units that were over 200+ DOL in three West Coast market.

Solution:

LotLinx designed a campaign, utilizing our Core Network Solution, to conquest near-purchase buyers and drive them to designated model landing sites.

Outcome:

LotLinx drove over 11,000 near-purchase buyers, targeted 821 challenged units, and delivered 406 total sales. A 49% sell through rate!

Incremental Shoppers:

LotLinx = 84%

SEM = 62%

Site Average = 66%

Cost per New Shopper:

LotLinx = $5.2

SEM = $7.15

Effective Cost of VDP:

LotLinx = $4.35

SEM = $4.45

WORK WITH LOTLINX

Email Greg Garber, VP of Strategic Development, at
ggarber@lotlinx.com, or call 818-415-8741.