In: VIN-specific advertising

VDP View Distribution
Digital is driving auto sales, and the data in our new report tell the story: VDP view distribution is more vital than you might think.
October 3, 2016

As automotive marketing becomes increasingly sophisticated, the momentum is definitely behind digital. Dealers are finding the increased precision digital offers can…

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LotLinx VINvertising Back to School
School is starting. And so is your next big sales opportunity.
August 24, 2016

Believe it or not, school is starting again. Along with everything classroom-bound kids need before they hit the books, parents are…

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LotLinx Webinar
This election season, smart marketers are casting their votes for VIN-specific digital strategies.
August 16, 2016

A hotly contested presidential election, and all of the down-ballot contenders and issues that come along with it, will leave precious…

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How to Reach Your New Car Sales Objectives
Reach your new car sales objectives with VIN-specific campaigns.
July 18, 2016

If you’re a franchise dealer, you’re familiar with the problem: the monthly “new car” sales objective from the OEM. Typically, manufacturers…

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Generation Z car buying
Are you equipped to make the most of the coming car-buying boom?
July 14, 2016

Millennials aren’t big on car ownership. They tend to prefer carsharing, ridesharing, and public transit. But Generation Z is coming up…

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