This time, mobile’s really taking over. More and more search activity is taking place on mobile devices. So it makes sense that Google is tweaking its algorithms – yet again – to keep up with users and their roving smartphones….
The DealerSocket User Forum in San Antonio will be full of the leaders, luminaries, and visionaries of the automotive industry. And of course, LotLinx will be there. In fact, our Co-Founder and COO Jason Knight will be the keynote speaker…
AutoHook President David Metter knows automotive. So, when his latest blog post predicts 2017 is going to be “THE YEAR OF ATTRIBUTION,” automotive marketers listen. As David explains, automotive marketers are finally waking up to the critical importance of attribution…
I’m a big fan of Google Analytics. It’s great at revealing how people came to your website, where they came from, and most importantly, what they did once they got there. It’s this last point I want to chat a…
As the recently published 2016 State of Automotive Marketing report from 9clouds explains, the biggest digital marketing challenge that dealers face is proving ROI. That struggle is understandable. Especially when you consider that many dealers only track lead form submissions,…
Your Google Analytics dashboard offers a wealth of detailed information. Parsing that data to determine the most effective ways to focus your digital energy – and money – can feel overwhelming. But our expert data analysts are making it easier….
