When it comes to digital marketing technology, there’s no such thing as “set and forget.” No matter how cutting edge it may be, technology alone can’t deliver the results you need. A talented, dedicated expert – and actual human being…
When it comes to digital advertising effectiveness, more and more dealers are finding there’s a big difference between hiring a third-party vendor, and implementing the LotLinx platform. An important part of that difference is the LotLinx Digital Strategist, who knows…
Dealers, you’re in the new, strange position of being in a digital marketing environment that is oversaturated with competition. Your strategies are the same strategies as your competitors, so of course you’re reaching the same audience that they are. Sure,…
With Google’s recent changes to AdWords, automotive advertisers can now expect to pay a lot more for their SEM campaigns. In a recent study by Acquisio, more than 90,000 campaigns were studied over a six week time period, and they…
“Social networking accounts for one in every five minutes spent on the internet.” – Social Media Today When it comes to choosing the right digital strategy for your dealership, it is important to consider which outlets are going to give…
Staying ahead of your competition is always a priority when you are in the business of automotive digital marketing. If you’re in the Northeastern United States, attending Digital Dealer NE is a great way to stay updated on the latest…
