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Posts Tagged: Digital Marketing

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  • Posts Tag: Digital Marketing
  • ( - Page 7)
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LotLinx Blog

With Waste in Digital Ad Spend Growing to 60%, Transparency is No Longer...

Digital advertising spend has been on the rise over the past decade. In fact, a recent study conducted by Proxima group found that 28% of total budget in the US is now dedicated to digital marketing. Unfortunately, the percentage of…

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LotLinx Blog

Dealers Can Use Facebook Advertising to Reach the Car Shoppers Who Prefer...

A recent study has found that 68% of car buyers found their vehicle on social media – these are the shoppers who prefer a more digital path to purchase, and they engage better with dealers online than in the showroom….

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LotLinx Blog

How Micro-Moments Can Help Dealers Become Better Advertisers

For most of the past decade, advertising has generally involved targeting consumers with ad placement. It’s pretty typical for dealers considering an ad campaign to have their first question be, “Where are my ads going to appear?” Following Google’s discovery…

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LotLinx Blog

Facebook is Changing Online Advertising For Dealers

Each week, the AutoSuccess Podcast invites automotive industry leaders to present ideas, tips, and strategies for sales success via podcast. This week, Thomas Williams sat down with LotLinx founder and Executive Chairman, Len Short, to discuss the changing face of…

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LotLinx Blog

The 1 Thing Every Dealer Needs To Do Before Spending A $1 Of Digital

Dealers, are you wasting money advertising vehicles from your inventory that are already getting online VIN view attention? If your answer to this question is, “I don’t know,” then now is a good time to rethink your digital advertising  strategy….

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LotLinx Blog

NEW DEALER REPORT: Where are dealers finding the highest ROI in their digital...

Last month, LotLinx concluded a 30-day study of over 100 dealers across the United States who were using both AdWords and Facebook as a part of their digital strategy. This dealer report was conducted by our resident Google Analytics genius,…

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LotLinx Blog

How To Capture Your Facebook Audience’s 8-Second Attention Span

Did you know that on average, Americans spend 1 out of every 5 minutes online using social media? The most popular social media platform today is Facebook, which has the highest user engagement levels.  Facebook makes sure users are engaged…

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LotLinx Blog

On Facebook, Don’t Let Secondary KPI’s Distract You From ROI

Facebook has become the most valuable digital marketplace by offering advertisers the opportunity to reach the most relevant audience to them. Because of this, however, many dealers get caught up in trying to reach the most people at the lowest…

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LotLinx Blog

LotLinx Founder, Len Short talks about Facebook vs Google

Both Facebook and Google have posted impressive earnings reports for 2015 advertising revenue, and the race to be in first place is tight between the two. It seems neither company is comfortable being second-best, which ends up being beneficial to…

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LotLinx Blog

How Facebook Is Outperforming Google In Display Ad Revenues

It’s a mobile world. Everybody is on-the-go all the time, and the smartest digital marketers are realizing this and making sure they stay in the game. Although Facebook is desktop-friendly, they have made mobile their specialty with a UI that…

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