LotLinx Case Study | Halo Autosports

LOTLINX CASE HISTORY

Dealer: Halo Autosports

Location: Brooksville, FL

Customer: Heather Craig, Owner

Start date: October, 2015

Background

“Autotrader was responsible for 1% or 2% of traffic to my website. LotLinx now accounts for over 10%. For the same spend, [we’re] getting a lot more.“

Background

Halo Autosports Results with LotLinx

November, 2015

Sales Velocity Increased: 17%

Amount Invested:

$1,999

Unique Shoppers:

712

VDP
Views:

859

Background

“What I like about LotLinx is that a shopper is essentially committing to a vehicle, and my vehicle detail page from my website is showing up in front of them.”

Key advantages

laptops-icon

Significantly greater number of shoppers driven to VDPs

amplify-car-icon

Ability to attract attention to specific automobiles

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More efficient media spend

Background

“I know that LotLinx is driving traffic to our website. We see in the analytics that that’s happening. So they’ve definitely done what they’ve said they were going to do.”

The Bottom Line for Heather – November 2015

$2.81

PER
SHOPPER

$2.33

PER
VDP VIEW

61

SAVED DAYS
ON LOT

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