LotLinx Case Study | Findlay Kia

LOTLINX CASE HISTORY

Dealer: Findlay Kia

Location: Las Vegas, NV and St. George, UT

Customer: Mark Olson, Director of E-Commerce and Business Development

Start date: June, 2014

Background

“If you have a car in your inventory, and a customer’s looking for something just like that, and you have the ability to serve that car right up in front of the customer, then it’s possibly the most valuable thing you can ask for.”

Findlay Kia’s results with LotLinx

June, 2016

Amount Invested: $3148

Unique Shoppers: 790

VDP Views: 1078

Background

“You look at these dealerships that signed up with LotLinx. You wonder why their used cars are skyrocketing through the roof. Then, when you look at the date they signed with LotLinx, it all makes sense.”

Key advantages

directly linking to VDPs

Ability to drive shoppers directly to specific VDPs

greater-ROI

Greater ROI compared to other digital marketing solutions

LotLinx Case Study FIndlay Kia

Contributed to his recognition as an Automotive News 40 Under 40

Background

“It was crazy. One month sales went from 26 used cars the year before to 52. The month before it was 28 used cars to 52. It was a huge increase.”

The bottom line for Mark

Used and CPO vehicles, June 2016

Sales Velocity Increase

VDP View Cost

$9,882 1-Month Holding cost savings

Learn how LOTLINX WORKS

POWER TO YOUR DEALERSHIP

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