LotLinx Case Study | Carl Cannon Chevrolet

LOTLINX CASE HISTORY

Dealer: Carl Cannon Chevrolet

Location: Jasper, AL

Customer: Kim Clouse, Sales Manager

Start date: April, 2015

Background

“We’re selling nearly 200% more certified cars than we were at this time last year, and our used car velocity overall is up 140%.”

Background

Carl Cannon’s results with LotLinx in Year #1

Sales Velocity Increase: 100%

200%

increase in certified used car sales

156%

increase in the sale of used cars generally

125%

velocity increase in new truck sales

Background

“I just know those guys at LotLinx have been doing this a long time. They’re looking at metrics. They’re looking at analytics. They’re looking at real data.”

 Key advantages

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Substantial reduction in digital marketing costs

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Improved return on digital marketing investment

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Greater simplicity and a reduced marketing workload

Background

“It only makes sense. If you want to sell against your competition, there’s no better way to do it than with targeted vehicle display pages.”

The bottom line for Kim

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