LotLinx In The News


September 2016

LotLinxⓇ Releases the First Report to Analyze the Impact of VDP View Distribution on Auto Sales

  • New LotLinx report finds cars that receive 30 VDP views in 30 days sell more quickly than those that do not.
  • Study of 483,715 VINs over the first 6 months of 2016 reveals that 72% of all VDP views went to just 25% of cars, leaving the large majority of VINs under-supported. This demonstrates an inefficient use of VDP views and a marked waste of ad dollars.
  • The remaining 75% of cars on lot received, on average, fewer than the 30 VDP views needed to boost sales. In fact, the bottom 25% averaged only one VDP view per VIN, too few for a sale to be realized.
  • Get full report here.
Published in Automotive News - July 2016

Published in Automotive News – July 2016

Google Shift Has Dealers Friending Facebook

  • Automotive News discusses the turf war between Google and Facebook, and how some dealers are turning to Facebook for lower costs per click and better conversion performance.
  • Dealers are using LotLinx Deeplinking™ technology on Facebook to drive bursts of engagement on specific VINs.
John Lane Press Release Image

July 14, 2016

LotLinxⓇ Names John Lane Chief Marketing Officer

  • Startup Investor and Marketing Guru Joins Automotive Digital Marketing Platform in Key Leadership Role.
  • Lane joins LotLinx after a 30-year career working for some of the world’s largest advertising agencies as well Fortune 500 companies.
  • “John has proven time and time again that he understands digital marketing inside and out,” says Len Short, Chairman of LotLinx. “Over the course of his career, John has been at the forefront, advocating for the latest and greatest in marketing technology. We are overjoyed to have an individual who shares our dedication to transforming the digital marketing space in such a pivotal leadership role.”

May 17th, 2016

Get 30 in 30 to Maximize Marketing ROI

  • Even with the array of technologies that drive traffic to dealer websites, an average of more than $600 is spent on marketing each new car sold. The problem isn’t digital marketing doesn’t drive views, it’s that it doesn’t provide the right distribution of views.
  • Monitor your VIN views to see if you have a distribution problem.
  • Create custom campaigns to address underserved VINs.
  • Leverage third-party advertising that drives clicks directly to the VDP on your site.

April 7th, 2016

LotLinxⓇ Names Industry Icon, Mark Boyd as Vice Chairman, Chief Revenue Officer

  • Serial Entrepreneur and Industry Innovator Joins the Digital Marketing Platform in key leadership role.
  • Boyd joins LotLinx after a 30-year career founding and advising many of the Automotive industry’s most important digital companies.
  • “Mark has been central to our success since almost day one,” says Len Short, Chairman of LotLinx. “For three decades, Mark has tirelessly championed innovative automotive digital technologies and strategies.”

April 4th, 2016

LotLinx® Wins 2016 Automotive Website Award for Its High-ROI Digital Marketing Solution

  • LotLinx Recognized for Its Unique Approach to Help Dealers Increase Sales and Reduce Marketing Costs.
  • “LotLinx is clearly a company that creates solutions aligned with dealership goals,” said Brian Pasch, CEO of PCG Companies.
  • “LotLinx is proud to be recognized for the effectiveness of our digital marketing solution that uniquely connects shoppers who are ready to buy with in-stock vehicles at local dealers,” commented Founder Len Short.


March 23rd, 2016


  • LotLinx compiles data on dealers’ VDP engagement from sources including Google Analytics and vAuto SRP.
  • Data is analyzed to reveal exact VIN view distribution from each source of traffic including direct, organic, SEM, AutoTrader, Cars.com and LotLinx.
  • LotLinx provides a detailed, personalized dashboard with the results, advising adjustments that can be made to drive shopper traffic to their entire inventory.
  • Dealers increase effectiveness of their digital ad spend while increasing turn rates and margins.


Facebook Announcement email v1

March 8th, 2016


  • First, we combine proprietary Shopper data from our automotive platforms with dealer data and R.L. Polk data provided by Facebook, to create custom audiences on a dealer-by-dealer basis. No two dealers’ audiences will look the same.
  • Next, we put up VIN-specific ads across Facebook, targeted towards ready-to-buy Shoppers. When the data shows that a Facebook user is a local VINtender™, we serve them the VIN-specific creative that links directly to your VDPs.
Google Analytics

January 25th, 2016

Score! Google Analytics Guru David Salinas Is Now Our VP of Business Analytics

  • Google Analytics guru David Salinas has joined LotLinx as our VP of Business Analytics! David is a pioneer in web analytics, and an original member of the GA team at Google.
  • We are fortunate to have David’s big brain, vast understanding of metrics that matter, and experience consulting some of the most esteemed brands in the world.