Identify and promote the problem VINs on your lot
directly to the local car buyers searching for them.
Find purchase-intent car buyers searching for similar inventory nearby.
Aggressively promote your VIN-specific inventory on relevant channels until they turn.
Your Car Ads link directly to VDP’s on your dealership’s
website, or to high-conversion LotLinx templates.
VIN-SPECIFIC PRODUCT SUITE
Effective online car advertising has always been a matter of reaching the right car buyers at the right time. LotLinx VS – Omni-Channel takes that dynamic even further. It delivers a consistent flow of low-funnel, ready to buy car shoppers to dealer VDP’s. Through a combination of shopper scoring, algorithmic bidding, and cross-channel display advertising, LotLinx Omni-Channel Turns campaign VINs up to 75% faster than control groups.
- Display through 5 major digital channels, with a combined viewership of 60 million car shoppers monthly.
- Use A.I. assisted bidding to prioritize self-declared car shoppers with aggressive remarketing efforts.
- Deliver vehicle shoppers directly to the VDPs on your site or one of our mobile-optimized VDP templates with LotLinx CX – AMP.
With over 1.94 billion monthly active users, Facebook is an essential channel for car dealers to focus their social media advertising efforts. Make the most of Facebook advertising through dynamically created, vehicle specific ads that drive low-funnel, in-market car shoppers directly to dealers’ VDPs. Select vehicles from dealer inventory that need a marketing boost, and display them to highly scored, purchase intent car shoppers.
- A scalable solution for the world’s largest social media network.
- Targets shoppers using LotLinx data, Facebook pixel targeting and enhanced Polk data.
- Markets VINs that that will have the most significant financial impact when they sell to produce the highest ROI.
Utilizing dynamically generated car ad units that target in-market automobile shoppers, dealers can now develop VIN-specific Search Engine Marketing campaigns designed specifically to get car sale leads for used car inventory. When an in-market shopper searches for relevant keywords to your inventory, They’ll be served text-based car ads deeplinked directly to your relevant VINs VDP.
- Improves on SEM by targeting VIN-specific ads to shoppers with interest in specific vehicles.
- Highly effective in driving traffic to used inventory.
- High engagement with a low cost per VDP view.
Track visitors arriving on a dealer’s website from any traffic source and retarget local, low-funnel car shoppers with VIN-specific ads that drive them back to the dealer’s VDPs.
- Increases the precision of retargeting efforts.
- Optimizes ad placements to achieve superior click-through rates and audience engagement.
- Dramatically improves spending impact by eliminating unintended site visitors from campaigns.
Retarget highly qualified shoppers who visit your dealers’ VDPs and capture their lead info through the Facebook Advertising Network for mobile (Facebook Leads)
- Draws on Facebook’s user profiles.
- Increases cost-effectiveness; dealer-branded ads are sold on a CPM basis
- Sends car sale leads directly to dealers’ CRM systems and never sells them to other dealers.