GM of Product and Technology shares secrets behind the AI Company’s leading automotive shopper targeting network
“Think of our /AI/ as a musical conductor – treating each ad channel as an instrument, giving each vehicle its own symphony. We optimize for quality by targeting individual shoppers based on demonstrated purchase intent, not channels,” LotLinx GM of Product and Technology Lance Schafer explains. “While popular sources like Facebook and Google often do provide the best traffic for dealer inventory, we also convert high-quality shoppers from other channels with less name recognition just as often. In other words, the cymbal matters as much as the bass drum.”
This announcement marks another significant milestone for LotLinx, which recently earned two additional product Automotive Website Awards (AWA) and will be exhibiting at Booth #3394C at the upcoming NADA 2020 convention. The LotLinx platform currently helps improve inventory turn and profitability for dealers like Smart Motors Toyota, Fremont Motor Company, and Florida Fine Cars. For more information, download their newest White Paper, The Omni-Channel Power of LotLinx /AI/.
LotLinx is the automotive industry leader in VIN demand /AI/ technologies. Founded in 2012 and based out of Chicago, IL LotLinx provides a VIN Demand Platform™ that enables precision retailing via patented data science and /AI/ technologies. The company has been awarded the No. 1 spot on Crain’s Chicago Business’ 2018 Fast 50 list, annual recognition on the Auto Remarketing Power 300 list, several Automotive Website Awards (AWAs), and a spot on 2019’s Most Promising Automotive Technology Solutions list by CIO Review. LotLinx is committed to providing unparalleled technology to the direct benefit of the dealerships they serve. To learn more about LotLinx, please visit www.lotlinx.com.
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