CHICAGO, March 8, 2016
LotLinx’ proven solution in connecting low-funnel car shoppers with local dealers’ Vehicle Detail Pages (VDPs) is already helping dealers across the country move their inventory faster. By dissecting Facebook’s one billion daily users to find VIN-specific car shoppers, LotLinx is now able to drive in-market automotive intenders – or VINtenders™ – from Facebook to dealers’ VDPs.
LotLinx’ cutting-edge technology combines proprietary shopper data from LotLinx sites as well as the dealer’s own site, with Facebook-provided Polk data to build a custom audience, dealer by dealer. A year of exhaustive testing has revealed that this targeting, combined with LotLinx’ VIN-specific creative ads, can be more than 5 times as efficient as Facebook targeting alone.
For automotive dealers looking to improve their sales velocity, LotLinx’ digital marketing solutions are the most cost-effective way to drive automotive intenders to their own VDPs and convert digital Shoppers to on-lot customers.
“It’s LotLinx’ mission to scour the online universe for low-funnel, high-quality car Shoppers and send them directly to dealers’ websites,” said Denise Chudy, CEO of LotLinx. “We’re now expanding our technology onto the Facebook platform to help our dealer customers maximize their opportunity to connect with VIN-tenders in their market.”
With 95 percent of car shopping taking place online, LotLinx technology helps dealers sell new cars 42 percent faster and used cars 58 percent faster than traditional methods, by reaching customers nearing the point of sale and connecting them directly to local dealers’ sites. Adds Chudy, “LotLinx’ ability to improve turn rates VIN by VIN makes us the digital solution of choice for car dealers.”
LotLinx® is a digital marketing company that uses its proprietary LotLinx Deeplinking® technology to connect online auto shoppers who are nearing a purchase decision directly with dealer VDPs which increases consumer traffic to local lots and speeds inventory turn. Founded in 2012 and based in Chicago, LotLinx works with thousands of dealers around the country to reach over 63 million unique car shoppers per month across more than 500 digital properties. For more information, visit www.lotlinx.com.