LotLinx, the industry’s #1 Automotive AI, today announced the addition of two new members to its executive staff. Bob Sherman, formerly of R.L. Polk & Co, a company that provides automotive information and marketing solutions, is named Vice President of Enterprise Business Development. And Kim De Palma, who previously led Business Development for call management company CallRevu, is now Vice President of Enterprise Partner Development. Both join at a critical juncture as LotLinx begins to roll out its AI-driven TURN platform to dealers across Canada, offering VIN-specific targeting and a level of transparency never before seen in the marketplace.
Sherman has been in the automotive sector for 25 years, with a focus on data for marketing and attribution purposes. He was a major driver of success at Polk (which was acquired by IHS Markit) and responsible for approaching third-party companies to sell data back into the marketplace. Sherman has track record for successfully placing different automotive vendors together to form lasting partnerships.
And Ms. DePalma is an automotive dealer communications expert, and has been instrumental in brokering strategic partnerships with dealerships across the US and Canada. Prior to CallRevu, she was Director of Conference Operations for Digital Dealer, developing a robust contact network while supporting events and creating solutions that increased the company’s market share, customer retention and profitability.
To support this growth, LotLinx has expanded to larger offices in the historic Downtown Chicago Loop. The move accommodates the company’s fast-growing team as they continue enhance the industry’s leading digital platform for increasing inventory turn by targeting prospective car shoppers and delivering them to conversion-optimized VDPs.
“We’re very pleased to add Bob and Kim to our team. Ms. DePalma is a highly respected communications and business development leader in the automotive sector with a strong track record of optimizing sales and marketing results. Mr. Sherman has a true understanding of how data drives performance in today’s digital ecosystem,” says Eric Brown, President of LotLinx. “We are very fortunate to have these two exceptional and highly respected leaders join our team.”
This marks another critical moment for LotLinx following the addition John Gottschalk, one of the industry’s most regarded digital marketing experts. LotLinx provides VIN-specific digital strategies that are tailored to deliver low funnel shoppers to every dealer’s VDPs. LotLinx will soon be available throughout Canada, and the company will demonstrate its technology at DealerTalk in Toronto on November 16. For more visit www.lotlinx.com.
LotLinx is an award-winning Automotive AI company dedicated to empowering automotive dealers and the agencies that work with them, up to the OEM level. The LotLinx TURN platform can transform dealer results, dramatically increasing online engagement and net-new shoppers while eliminating digital advertising waste. Founded in 2012 and based in Chicago, LotLinx works with thousands of dealers around the country to reach over 63 million unique car shoppers per month across more than 500 digital properties.