THE LOTLINX CASE HISTORY
Dealer: Street Volkswagen
Location: Amarillo, TX
Customer: Brad Paschal, E-Commerce Director
Start Date: Spring, 2015
“We have to meet people where they’re at instead of trying to make them fit into our processes, and LotLinx directs them straight to our website.“
Street Volkswagen Results with Lotlinx – Street Volkswagen
May, 2015
Unique Shoppers
726
VDP Views
863
Close rate lift
26%
“LotLinx drives almost as much traffic as our paid search, and we spend half as much on it.“
KEY ADVANTAGES
Digital marketing at the VIN-specific level
More effective use of media channels like Facebook
Deeper insight into digital marketing activities and ROI
“We’re a very, very young dealership. But with the help of LotLinx, we’re over 300% of what Volkswagen expected us to do.“
The Bottom Line For Brad
May, 2015
DAYS SAVED ON LOT
571
INVENTORY CARRYING COSTS SAVINGS
$15,223
INVESTED
$2,897
(May 2015)
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