THE LOTLINX CASE HISTORY
Dealer: Street Volkswagen
Location: Amarillo, TX
Customer: John Luciano
Start Date: Spring 2015
“LotLinx is retargeting, and they're deeplinking, and they're getting me out there. I'm not just one in the clutter. I'm able to get my message out there that says 'hey, call us'“
Volkswagen Results with LotLinx – Street Volkswagen
December 2017
Amount Invested
$3,939
VDP Views
990
Vehicles Sold
51
“When I look at where our customers are coming from, it's Pampa, Texas, which is 70 or 80 miles away. Liberal, Kansas, 120 miles, Guymon, Oklahoma, 105 miles. I'm doing no advertising there, I'm not in their local newspaper. I'm not on their radios. There's no other way these people are finding my cars other than we reached them with LotLinx.“
KEY ADVANTAGES
Reach extends far beyond its primary market
Ability to target specific vehicles the dealership wants to move
LotLinx digital strategists provide valuable support
“With LotLinx, we can see it. You can look at the analytics. It's there. We've seen more VDP views, we've seen more click-throughs, we know it works.“
The Bottom Line For John
December 2017
Cost per VDP View
$3.22
1-Month Holding Cost Savings
$32,786
Increased Vehicle Turn
125%
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