THE LOTLINX CASE HISTORY

Dealer: Street Volkswagen
Location: Amarillo, TX
Customer: Brad Paschal, E-Commerce Director
Start Date: Spring, 2015

“We have to meet people where they’re at instead of trying to make them fit into our processes, and LotLinx directs them straight to our website.“

Street Volkswagen Results with Lotlinx – Street Volkswagen

May, 2015

Unique Shoppers

726

VDP Views

863

Close rate lift

26%

“LotLinx drives almost as much traffic as our paid search, and we spend half as much on it.“

KEY ADVANTAGES

Digital marketing at the VIN-specific level

More effective use of media channels like Facebook

Deeper insight into digital marketing activities and ROI

“We’re a very, very young dealership. But with the help of LotLinx, we’re over 300% of what Volkswagen expected us to do.“

The Bottom Line For Brad

May, 2015

DAYS SAVED ON LOT

571

INVENTORY CARRYING COSTS SAVINGS

$15,223

INVESTED

$2,897

(May 2015)

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