THE LOTLINX CASE HISTORY
Dealer: Smart Motors Toyota
Location: Madison, Wisconsin
Customer: E-Commerce Specialist, Tony Thorstad
Start Date: May 2017
“My inventory strategy with LotLinx is simple. I tell my strategist which vehicles I want to focus on and within a couple of days they are flying off of my lot.“
Smart Motors Toyota Results with LotLinx –
November 2018
TOTAL MONTHLY INVESTMENT
$1,197.05
AVG VINS TARGETED
60
AVG VINS SOLD
36
“Smart Motors Toyota has been optimizing its inventory strategy with /AI/ powered campaigns that match buyer demand to prioritized vehicles.“
KEY ADVANTAGES
Ability to customize campaigns to align with dealer's inventory goals
Greater insight into inventory strategy
LotLinx digital strategists provide valuable support
“Tony strategically allocates budget between primary and secondary sales objectives, clearing out digitally merchandised inventory up to 2x every month.“
The Bottom Line For Tony
November 2018
SELL RATE:
60%
AVG VDP VIEWS/VIN:
9
NEWLY ACQUIRED TRAFFIC:
73%
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