THE LOTLINX CASE HISTORY

Dealer: Preston Ford
Location: Hurlock, Maryland
Customer: Vice President/COO, David Wilson Jr.
Start Date: December 2013

“LotLinx is an integral part of our strategy during our Top 100 Sales Drive in order to sell 500+ new Ford vehicles. We have been partners since 2013 and each year we keep moving up the Top 100 Ford Dealers list.“

Preston Ford Results with LotLinx – Ford

August, 2018

VINS TARGETED:

173

VINS ENGAGED:

147

VINS SOLD:

71

“Preston Ford optimizes its inventory strategy with model-specific marketing campaigns focused on hitting OEM stair-step incentives.“

KEY ADVANTAGES

Ability to customize campaigns to align with dealership's goals

Greater insight into inventory strategy

LotLinx digital strategists provide valuable support

“LotLinx /AI/ matches buyer demand to the specific VINs David needs to move most, such as his New units with selling objectives from Ford like the F-150.“

The Bottom Line For David

August, 2018

SELL RATE:

41%

AVG VDP VIEWS/VIN

6

NEWLY ACQUIRED TRAFFIC:

67%

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