THE LOTLINX CASE HISTORY

Dealer: Lexus of Concord
Location: Concord, CA
Customer: Ray Tomeh, Digital Sales & Marketing Director
Start Date: February, 2015

“LotLinx came along and said, ‘We’re not going to get the names of customers and sell them to multiple dealers. You’re going to own that customer’.“

Lexus of Concord Results with Lotlinx – Lexus of Concord

May, 2015

Investors

$6,783

Unique Shoppers

1,787

VDP Views

1.35

“You can have the most beautiful website in the world. But if nobody knows you or cares about what you have, then you cannot bring people to visit your site.“

KEY ADVANTAGES

Digital marketing at the VIN-specific level

More effective use of media channels like Facebook

Deeper insight into digital marketing activities and ROI

“We had a record total car count of new and used last month. We are on pace to shatter that record this month.“

The Bottom Line For Ray

May, 2015

Velocity increase on new

48%

Velocity increase on used

52%

Lift in close rate

18%

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