THE LOTLINX CASE HISTORY

Dealer: Findlay Honda
Location: Las Vegas, Nevada
Customer: General Sales Manager, Don StaMaria
Start Date: February 2018

““We’ve felt good about what our Used Car Sales Manager has been doing with LotLinx for a while now. But after seeing the results from our trial on volume CR-Vs, my GM made the easy call to add an ongoing LotLinx strategy for New inventory, too.”“

Findlay Honda Results with LotLinx

September 2019

TOTAL MONTHLY INVESTMENT

$1,995

VINS TARGETED

57

VINS SOLD

21

“As one of Findlay Auto Group’s top-selling used retailers, Findlay Honda of Las Vegas knows how to beat the competition.“

KEY ADVANTAGES

Ability to customize campaigns to align with dealer's inventory goals

Greater insight into inventory strategy

LotLinx digital strategists provide valuable support

“By sending LotLinx’s hyper-targeted, net-new shoppers directly to his brand’s VDPs, Don’s team now knows - and recommends - the power of /AI/ for moving New and Used models alike.“

The Bottom Line For Don

September 2019

SELL RATE

38%

AVG VDP VIEWS/VIN

7

NEWLY ACQUIRED TRAFFIC

75%

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