THE LOTLINX CASE HISTORY

Dealer: Dennis Eakin Kia
Location: Killeen, Texas
Customer: General Manager, Kimberley Eakin
Start Date: April 2020

“LotLinx gives me confidence in knowing that my VINs are actually being served to customers who are in-market, and they can prove it“

Dennis Eakin Kia Results with LotLinx

June 2020

VINS TARGETED

135

VINS SOLD

72

AVG. SELL RATE

53%

“We were spending a lot of money with vendors who were saying, ‘trust us’ without anything to support their claims“

KEY ADVANTAGES

Ability to customize campaigns to align with dealer's inventory goals

Greater insight into inventory strategy

LotLinx digital strategists provide valuable support

“Unlike other vendors, LotLinx can prove that VINs are being served to customers in-market.“

The Bottom Line For Kimberley

June 2020

COST PER SOLD VIN

$78.11

COST PER VDP VIEW

$2.13

ENGAGEMENT RATE

93%

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