WATCH: Dealers Trust LotLinx to Improve Their Turn Rates and Reduce Days On Lot
We asked dealers to share their experiences on LotLinx – after all, always better to have other people toot our horn than to do it ourselves. This week’s video features two of our happily empowered dealer customers that we ran into at this year’s Digital Marketing Strategies Conference in Napa, which we helped sponsor.
The first dealer is Firas Makhlouf from Driver’s Village and he’s been using LotLinx since October of 2014. He’s so impressed with the amount of traffic being driven to his VDPs – which is where he sees the highest value – that he’s moved LotLinx to additional rooftops.
The second dealer is Ryan Easter from Bob Jass Chevrolet. Ryan has figured out how to use LotLinx to give an extra boost of VDP engagement to the slower-moving cars on his lot. In his words, “At the end of the month, those vehicles move.”
But don’t take our word for it, watch the full video here:
“In the beginning of the month, if we’re seeing some traction that’s a little bit slow on some vehicles, I can give [my digital strategist] a call, so we can focus a campaign on specific VINs. By the end of the month, those vehicles move.”
– LotLinx Customer, Ryan Easter (Bob Jass Chevrolet)